Low priority
The website competes with day-to-day operations. Even when it needs work, a redesign is easy to postpone.
The website is ready before the customer asks.
ejpul identifies businesses with outdated websites, prepares a private redesign proposal, and contacts them only when there is already a concrete result to show.
Proactive discovery
The system finds businesses that can realistically benefit from a website refresh.
Result before sale
The private proposal is prepared before the first sales conversation.
Minimal customer input
The existing website provides the starting point; the customer mainly verifies.
Why redesigns get postponed
The need often already exists.
The friction is time, an uncertain outcome, and work on the customer side.
Purchase before outcome
In the traditional model, the customer chooses a supplier based on a portfolio, proposal, and a promise of a future outcome.
Customer-side work
Briefs, materials, meetings, feedback, and revisions turn even a simple website into a project that needs management.
ejpul changes the order.
The proposal comes first.
Sales starts afterwards.
The customer receives a link to a private version of their website and can evaluate a concrete direction before buying. The first contact is about an existing result, not a plan to create one.
No brief upfront
The first proposal is built from publicly available information.
No content re-entry
The existing website is input, not something the customer has to recreate manually.
Less uncertainty
The customer sees a concrete proposal before deciding whether to launch it.
Technology matched to the need
Simple websites do not need to start with a heavy technical stack.
Business model
The result is prepared before the sale.
The customer evaluates a concrete proposal, not a description of a future project.
The model combines automated prospect discovery, preparation of a private redesign, and a simple implementation process after approval.
01
Selection
Site age, mobile quality, performance, offer clarity, contact visibility, and local SEO help identify where a redesign is likely to add value.
02
Proposal
Not a public clone and not impersonation, but a private demonstration prepared from publicly available information.
03
mplementation after approval
After approval, the project is refined, deployed to managed hosting, and connected to the domain owned by the customer.
The customer does not buy the process.
They evaluate a finished proposal.
That is the core difference from the traditional sale of web services.
Why the model has a basis
The main friction is not the technology itself.
It is time, process, and purchase uncertainty.
The data does not show that every small business needs a redesign. It does show that website investment is common, while time, content creation, and maintenance are among the most frequently reported challenges.
90%
Website investment is already planned.
In Clutch's 2025 survey of 406 U.S. small businesses, 90% planned to invest in their website within 12 months; 58% prioritized a full redesign or visual refresh.
Clutch ↗73%
Time is a real constraint.
In Small Business Majority's survey, 73% of business owners with a website said finding enough time to devote to it was challenging.
Small Business Majority ↗70%
Creating new content is also a challenge.
70% of Small Business Majority respondents said developing new content was challenging, while 68% reported challenges maintaining and updating existing content.
Small Business Majority ↗56%
The owner often maintains the website personally.
56% of Small Business Majority respondents maintained and updated their website themselves; only 17% used a vendor or contractor.
Small Business Majority ↗</>
A simple website can use a simpler stack.
MDN notes that static sites are an excellent option when there are few pages and the same content is served to every user. That fits many simple informational websites for local businesses.
MDN ↗
ejpul does not create demand.
It reduces the time and decision cost required to serve it.
Process
From identifying the business
to a finished website and ongoing care.
The pipeline automates repeatable parts of prospecting, content reconstruction, and proposal preparation. Human review remains for quality control and final decisions.
01
Crawler
The system finds businesses with outdated, slow, or weak mobile websites and scores the opportunity.
02
AI reconstruction
The existing website is reconstructed across content, structure, mobile experience, basic SEO, and visual design.
03
Outreach
The business receives a link to a private proposal for its website together with a short explanation of the model.
04
Decision
The customer can approve the direction, request changes, or decline. Until that point, they have not bought a project.
05
Finalisation
After approval, the version goes through checks for content, responsiveness, accessibility, and company data.
06
Deployment
The finished version is deployed to managed hosting and connected to the domain owned by the customer.
07
Ongoing changes
Small changes can be requested in a normal message. The system prepares the update, while publishing can remain subject to quality control.
Operating assumption: automation covers repeatable stages; publishing and final decisions can remain subject to human review.
Pricing model
Low entry cost for the customer.
One-off or recurring revenue for ejpul.
Pricing is conceptual. It illustrates how the model can combine a low purchase barrier with monthly care or a full one-time handover.
Start
A simple online presence
For a small business that needs one solid website and basic care.
€190
+ €24 / mo.
Simplest
Website with full care
For a business that wants the website built, maintained, and updated without dealing with technology.
€95
+ €49 / mo. × 12
Full handover
One-time delivery
For a business that wants the finished files and plans to manage the site independently.
€360
one time